App developers shift from paid apps to advertising and in-app purchase...
According to a report published by Millennial Media, the amount of app developers and publishers monetizing their apps and sites grew by 12% in 2014, reaching 85% overall. The use of in-app mobile...
View ArticleRevenue Per User on Android is now equal to iOS, according to Dau-up
Dau-up, a company specialising in mobile gamer acquisitions, states the Average Revenue Per User (ARPU) for Android is now almost equal to the ARPU seen on iOS. The company’s figures show the ARPU for...
View ArticleOnly 33% of U.S. mobile device owners will pay to download an app in 2015
A study of U.S. smartphone and tablet users conducted by eMarketer shows only a third of mobile device owners will pay for a mobile app this year. The data shows 33.3% of the total amount of U.S...
View ArticleApple promotes paid games without in-app-purchase in new Pay Once & Play App...
Apple is now promoting games with a standard, one-time price tag attached in a new section found inside the iTunes App Store, called Pay Once & Play. It highlights games that don’t use the popular...
View ArticleRevenue from mobile gaming forecast to reach more than $3b in 2015
New research from eMarketer shows revenue earned from mobile games will rise by just over 16% in 2015, reaching $3.04b. That’s up from $2.61b in 2014. A similar increase is expected to occur in 2016,...
View ArticleMr Jump takes the iTunes App Store by storm, racks up a million downloads a day
The latest iOS app sensation is Mr Jump, a simple, one-button platform game developed by French software studio 1Button, and it’s attracting in excess of a million downloads every day. Its success...
View ArticleClash of Clans developer Supercell triples sales and doubles profit in 2014
Supercell, the software studio behind mobile gaming hit Clash of Clans, has announced it tripled sales and doubled its core profit during 2014. According to the company, operating profit last year...
View ArticleMobile app revenue to reach $99b by 2019, dating and lifestyle apps to see...
Research produced by Juniper Research shows app revenue is expected to reach $99b by 2019, and states that although games will be responsible for most of this amount, it’ll be lifestyle and dating...
View ArticleMassive growth in mobile app store and in-app advertising revenue
Mobile analytics provider App Annie and market and analysis firm IDC have found that mobile in-app advertising revenue is set to grow, expanding over three times and overtaking PC and mobile web...
View ArticleApple Pay introduction prompts 100% growth in contactless mobile payments
Research carried out by Juniper Research shows that the contactless payment technology in mobile wallets is about to see a dramatic rise in adoption. According to the findings, the industry will see a...
View ArticlePavel Golubev, CEO and Founder of Appodeal, Talks Programmatic Ad Mediation
Pavel Golubev is the CEO and Founder of Appodeal, a programmatic ad mediation solution that provides monetization solutions for over 3,500 mobile app publishers by engaging networks in real-time...
View ArticleHow to survive the app funding gap with revenue recycling
Martin Macmillan has 20 years’ experience in launching and building technology businesses in FinTech, music and media sectors, and a prior career in Investment banking as a bond trader. Having...
View ArticleWhat Is The Secret Recipe Of Financial Success For A Mobile App?
Claire is Addict Mobile Marketing Manager, the first 100% profit-oriented mobile media agency. With over 5 years experience, Addict Mobile provides mobile campaign management across the world:...
View ArticleGoogle highlights ways you can capitalize on increasing interest in mobile apps
Google’s DoubleClick team has released an infographic containing what it says is, “the most actionable research and best practices for reaching, engaging, and monetizing app audiences.” It says the...
View ArticleApple responds to currency changes, alters app prices in several global app...
Apple is changing the pricing structure of apps and in-app purchases in several of its iTunes App Stores around the world, in response to changes in currency prices. The company has sent an email with...
View ArticleAndroid and iOS app usage and retention rates vary significantly
AppsFlyer has taken a closer look at the app marketing landscape and examined 1.1bn installs of 6,000 apps from June to December 2015. As app usage has begun to explode, the challenges for marketers...
View ArticleUsers that buy in-app purchases in one game, are a lot more likely to pay in...
It’s becoming more important to know if your app users have paid for in-app purchases in the past, because they’re considerably more likely to make more purchases. By how much? There is a 12.9% chance...
View Article7 Ways To Monetize Your App Effectively
Akhil Chandra is the Founder & CEO of Studio Mosaic (www.studiomosaicapps.com), a full service mobile app studio that offers app development and marketing services to clients across the world....
View ArticleConsumers prefer in-app transactions to upfront payments for apps, finds Gartner
When it comes to app purchases it seems that consumers prefer to spend their cash in-app than upfront. That’s according to new research from Gartner, which found that mobile app users spend 24% more...
View ArticleAsian mobile users spend 40% more on in-app purchases than rest of the world
AppsFlyer, the mobile marketing attribution analytics company, today released a new report which details the in-app purchasing behaviour of over 100m mobile app users across 1,000 apps. The State of...
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